Everyone knows Williams-Sonoma. Their catalogs have set the standard for years. Now they were ready to launch their website.
Problem: Tell people about the new website without brand confusion or alienation of existing customers.
Solution: We developed a series of newspaper ads and web banners that blended with their existing “look and feel” to drive traffic to their website.
Result: Website traffic is meeting their goals. Existing customers feel comfortable with this “new way” to shop at Williams-Sonoma.