Problem: The golf category is filled with thousands of products “guaranteed” to improve your game. How do you stand out from the pack of promises?

Solution: Base your campaign on the Guinness Book of Records. A driver made by Goldwin Golf was used to establish the record for distance. Create a tagline, print ads and TV spots that let people know. Throw in a blimp, plus some airport luggage carousel guerilla tactics and you’ve made a name for yourself.

Result: Goldwin Golf was the talk of the town at the PGA show in Orlando. Orders for new clubs far exceeded expectations.