Problem: Garden Ridge was an established, successful home décor retailer that provided their customers with everything they’d need to perk up their home. But they hadn’t been in contact with their customers for over 3 years and their brand had grown stale. It was time to tighten up the message, freshen the look, and renew the relationship.

Solution: A carefully timed transition was the answer. Newspaper ads, radio spots, bag stuffers, in-store signage, billboards, emails and more let customers know that change was coming... Garden Ridge would soon become At Home, the home décor superstore, featuring the same great prices but with an even bigger selection.

Result: The transition was a great success because the time was taken to understand the customer and fine-tune the messaging. At Home is now thriving thanks to customers both new and old. And the work of Sanderson Studios.