Problem: In April of 2008, Tellme became available to BlackBerry owners. How do you make the new voice-activated search feature stand out in the mobile market and how do you reach that particular target group?

Solution: Demonstrate the voice-activated services of Tellme in print and online. We developed the print media plan, coordinating the launch with Web 2.0 Expo in San Francisco. Our full-page color newspaper ads ran in The Wall Street Journal, USA Today, and The New York Times. In addition to the print ads, we also designed materials for Tellme’s booth at Web 2.0 that mirrored the print message. Our online media plan and creative will soon be released.

Result: “We reached our 3 month goal in 3 days,” said Mike McCue, General Manager of Tellme.

Dug Nichols, Tellme’s Creative Director added: “I want to thank you and your team for an AMAZING job on the work you did for the BlackBerry release. We truly, truly, could not have done it without you.”