ABOUT US

Senior Marketing professionals including:

Jim Sanderson

Jim spent 15 years as Creative Director/Copywriter at J. Walter Thompson, San Francisco and 2 years as Executive Creative Director at Foote, Cone & Belding Direct before launching Sanderson Studios in 1997.

He came up with the “Pin Drop” for Sprint. It’s an advertising classic. But, has he thought of anything else? Yes. “A Crash Course in Auto Insurance” for 21st Century Auto Insurance. “Dancing Scissors” for Supercuts. “Newton’s Cradle” for Micro Focus which generated over 7000 leads. “Hold the one that holds the record” for Goldwin Golf. “It runs rings around anything else” for AT&T Digital Cable. “Scream Saver” for Robert Half International. “Corke Diem” for Williams-Sonoma. The “Real People” radio campaign for Cost Plus World Market. And more. Effective, efficient ideas that help clients reach their goals. That’s what you’ll get when you work with Sanderson Studios.

Bryan Forman

If you’ve heard of the brand, chances are he worked on it. Bryan’s art direction stands out as some of the cleanest, simplest and most compelling examples you’ll come across. For instance: a print ad for Kodak that folds out to show the panoramic capabilities of their new camera; a see-through billboard for Ray Ban that not only sells the product but demonstrates it as well; a bar of Lava soap in the grubby little hands of Pig Pen from the Peanuts Cartoon series. Simple images that tell the story and sell the product.

Frank Priscaro

Frank Priscaro helps companies use brand strategy as their prime organizing principle. By creating an accessible, but powerful brand strategy, and orienting the company around it, Frank helps companies very quickly develop a compelling story around their most unique attributes.

Frank has seen branding from both sides, from inside companies as a brand and marketing executive (Vextec and Transmeta) and as an independent brand consultant developing brand strategies and programs. His experience includes award-winning campaigns for Adobe Systems, Apple, Intel, Computerworld, IDG, InfoWorld, National Semiconductor, Quantum, Sun Microsystems, VeriFone, and Xilinx.

He has worked at Chiat/Day, San Francisco; TFB, Silicon Valley’s largest independent ad agency; and later was President and founder of Priscaro & Hukari, an independent consumer technology agency. During its 10-year run, P&H earned a reputation for creative and strategic excellence.

Frank has also taught communications at San Jose State University, been a columnist at “Technology Marketing” magazine, and is a frequent speaker and writer on technology marketing and branding issues. He has over 30 years of communications, advertising and brand development experience in Silicon Valley, and is uniquely suited to play an impactful role.

Kris Peterson

If you’re looking for a media expert with unparalleled experience in online advertising, look no further than Kris Peterson.

As the former media director of Poppe Tyson and Director of Media at CKS Partners, Kris provided world-class online marketing programs for blue chip clients from the early stages of digital advertising.

She’s developed sophisticated media programs for some of the largest advertisers in their categories, including MCI, Excite, Amazon.com, NationsBank, Google and Charles Schwab.

Having worked on complex projects with major agencies, Kris has established strong relationships with all of the top-tier publishing organizations and media companies, as well as those that are just emerging. Her experience translates into negotiating the best pricing, positioning and value for the media dollar spent. In other words, if you’re going to advertise online, Kris is the one talk to.

Dana Galullo Sanderson

Although armed with a degree in International Economics from the School of Foreign Service at Georgetown University, Dana’s varied resume makes her especially well suited to find, feed, and nurture the clients of Sanderson Studios: Lead Vocalist with Lester Lanin Orchestras, NYC. Manager of Joe Allen/Orso Restaurants, NYC. Sales Associate with a financial startup in NY as well as with Merrill Lynch in Boston. Creative Department Wrangler and Broadcast Producer at JWT/SF. Sales Rep at San Francisco Production Group/SF.

Dana co-founded Sanderson Studios in 1997.

Jay Cornell

Jay has a wide range of experience in multimedia and publishing. He has produced HTML, CSS, web graphics, and HTML emails for clients such as Williams-Sonoma, Pottery Barn, One Day University, Chevron, Accellion, Notiva, Nuance, AltaMed, Gomez, BrightScale, Balance Point, Saba, Charles Sparks + Company, the Northern California Independent Booksellers Association, Performant Financial Corporation, Commerce One, DIVA Systems, Verilink, Smith & Hawken, Hewlett-Packard, AXA Rosenberg Funds, UpShot.com, and Gap Inc. He has produced interactive Flash presentation graphics, event invitations, and website animations for SBC Pacific Bell, Transmeta, Merant and others.

Jay began his career as an editor at Anderson Publishing Company, worked at several small newspapers, and was Associate Publisher of Gnosis Magazine. In 2009-2010 he was Managing Editor of h+ Magazine, finally able to write and edit professionally about his interests in science, technology, and the future. A number of his h+ pieces got noticed by major websites such as Slashdot, Wired, and Instapundit, and led to is appointment to the Board of Advisors of the Lifeboat Foundation, a nonprofit organization dedicated to defending humanity from existential risks. He is the co-author (with R.U. Sirius) of Transcendence: The Disinformation Encyclopedia of Transhumanism and the Singularity.

A graduate of the University of Michigan, he continued his studies at Academy of Art University, San Francisco.

AWARDS

CLIOs
Cannes Lions
Addies
Best in the West
Omnis
D&AD International
Tellys
The NY Festivals
Effies
Best of Show — Comdex for Booth Design